OnboardFi vs Moxo: AI Agents vs Workflow Automation
Moxo provides a client interaction workspace with structured workflow automation — forms, approvals, and document exchange. OnboardFi takes a different approach: voice-first AI agents that qualify, demo, and onboard clients through real-time conversation.
See OnboardFi in ActionTL;DR
Moxo is a client interaction workspace built around structured workflows — forms, approvals, document exchange, and process automation. Strong for teams with repeatable, regulated client processes. OnboardFi is an AI-led growth platform where voice-first agents qualify visitors, demo your product via live browser control, and handle onboarding autonomously. Choose Moxo if you need structured workflow automation. Choose OnboardFi if you want AI agents running client interactions 24/7.
Why Teams Look for a Moxo Alternative
Moxo is strong at workflow automation. But some teams want AI that handles the conversation, not just the process around it.
You want AI-led interactions, not workflow-led processes
Moxo automates the process around client interactions — forms, approvals, tasks. OnboardFi automates the interactions themselves. An AI agent speaks to your clients, qualifies them, and demos your product without predefined workflow steps.
You need lead qualification before client onboarding
Moxo focuses on managing existing client relationships. OnboardFi starts earlier — Embedded Agents qualify visitors on your website, then Demo Agents handle personalized product walkthroughs. One platform from prospect to client.
Your clients want conversations, not task sequences
Some buyers prefer to ask questions and explore at their own pace rather than follow a structured workflow. OnboardFi provides real-time voice conversations where the AI adapts to what each client asks.
You want demos running 24/7 without building workflows
Moxo requires you to design and maintain structured workflows. OnboardFi generates demos dynamically — configure a system prompt and target URL, and the AI handles every session. No workflow design needed.
Feature-by-Feature Comparison
| Category | OnboardFi | Moxo |
|---|---|---|
| Core Approach | AI agents that qualify, demo, and onboard clients through voice-first conversations | Structured workflow automation for client interactions — forms, approvals, document exchange, messaging |
| Client Interaction | Voice-first AI — clients speak with an AI agent that sees, hears, and responds | Workflow-driven — clients follow structured sequences of tasks, approvals, and form submissions |
| Onboarding | AI-led — a Demo Agent walks clients through your product in real-time via live browser control | Process-driven — onboarding workflows with sequential steps, checklists, and document collection |
| Lead Qualification | Built-in via Embedded Agents — qualify visitors on your website through AI voice conversations | Not a primary focus — Moxo is designed for existing client interactions, not inbound lead qualification |
| Workflow Automation | AI handles conversations dynamically — no predefined workflow steps or decision trees | Deep workflow engine with conditional logic, approvals, parallel tasks, and automated triggers |
| Integrations | HubSpot (import), webhooks. Salesforce coming soon | API-first platform with CRM connectors, document storage integrations, and custom workflow triggers |
| Pricing | $225/month (Basic Plan) — includes 5 agents and 100 sessions | Custom pricing — contact sales for a quote |
Interaction Model
Moxo structures client interactions as workflows. You define the steps — document upload, form completion, approval, signature — and clients follow the sequence. The value is in predictability and compliance. Every client goes through the same validated process.
OnboardFi structures client interactions as conversations. An AI agent powered by the Gemini Live API speaks to the client, answers their questions, and adapts in real-time. For demos, the agent controls a live browser — navigating your product, clicking through workflows, and explaining what it is doing. No two sessions follow the same path because the AI responds to what each client asks.
Bottom line: Moxo automates the process. OnboardFi automates the conversation.
Pre-Sale Coverage
Moxo is designed for managing existing client relationships — onboarding, account servicing, and ongoing engagement. It is not built for inbound lead qualification or sales demos.
OnboardFi starts earlier in the journey. Embedded Agents qualify visitors directly on your website through voice-first AI conversations. When a lead qualifies, they receive a personalized demo link via email. Click the link and they are in their own Demo Agent session — watching AI walk through your product while answering their specific questions.
Bottom line: Moxo handles post-sale client processes. OnboardFi handles the full journey from website visitor to onboarded client.
Workflow Depth
This is where Moxo has a clear advantage. Moxo's workflow engine supports conditional logic, parallel task execution, approval gates, automated triggers, and audit trails. For regulated industries that need structured, documented processes with compliance controls, Moxo provides enterprise-grade workflow automation.
OnboardFi does not have a workflow engine. Its AI agents handle interactions dynamically through conversation, not through predefined steps. For teams that need strict process enforcement with audit trails, Moxo is ahead here.
Pricing
Moxo uses custom pricing — teams need to contact sales for a quote. Pricing typically varies based on users, workflows, and features needed.
OnboardFi's Basic Plan is $225/month (or $2,100/year), includes 5 agents (any combination of Embedded and Demo Agents), 100 sessions per month, and a 14-day free trial. Additional sessions cost $1.50 each. No sales call required to get started.
When Moxo Is the Better Choice
Moxo and OnboardFi solve different problems. Moxo is the right tool when you need structured, auditable client workflows.
Teams that need structured, repeatable client processes
Moxo excels at defining multi-step workflows — document collection, approval chains, compliance steps. If your client interactions follow strict, regulated processes, Moxo provides deeper workflow automation.
Organizations with complex approval and compliance requirements
Moxo supports conditional logic, parallel tasks, and automated triggers within client workflows. If you need audit trails, approval gates, and structured document exchange, Moxo is purpose-built for that.
Financial services and regulated industries
Moxo has built specific capabilities for industries that require structured client interactions with compliance controls. If regulatory requirements dictate how client interactions must flow, Moxo provides the structure.
When OnboardFi Is the Better Choice
You want AI handling the conversation, not just the workflow around it
Moxo automates the steps between interactions. OnboardFi automates the interactions themselves. An AI agent speaks to your clients, qualifies them, and walks them through your product — no predefined workflow steps required.
You need qualification and demos before client onboarding
Moxo starts after a client relationship is established. OnboardFi starts at the top of the funnel. Embedded Agents qualify website visitors, then Demo Agents provide personalized product walkthroughs, and the Customer Portal extends into post-sale support.
You want to start quickly without designing workflows
Moxo requires designing workflow sequences, defining approval steps, and configuring triggers. OnboardFi requires a system prompt and a target URL — the AI generates the rest dynamically. Faster time to value for teams that want AI-led interactions without process design.
Your team is small and needs client interactions running 24/7
OnboardFi's AI agents run every interaction automatically — qualification, demos, onboarding — on any timezone, with no calendar required. For lean teams that cannot staff every client touchpoint, AI handles the load.
Common Questions
Is OnboardFi a direct replacement for Moxo?
No. They approach client interactions from opposite directions. Moxo provides structured workflow automation — predefined steps, approvals, and compliance controls. OnboardFi provides AI agents that handle interactions dynamically through voice conversation. If your clients need structured process management, Moxo is the right tool. If you want AI handling client conversations autonomously, OnboardFi fills that role.
Does OnboardFi support workflow automation?
No. OnboardFi does not have a workflow engine with conditional logic, approval gates, or task sequences. Its AI agents handle interactions conversationally. If you need audit trails and structured process enforcement, Moxo has a significant advantage.
Can clients type instead of speaking on OnboardFi?
No. OnboardFi is voice-first — clients interact by speaking through their microphone. There is no text chat input. Moxo supports messaging, forms, and document exchange, which may be more appropriate for clients who prefer asynchronous, text-based communication.
Can OnboardFi and Moxo be used together?
Potentially. OnboardFi handles the AI-led portion of the client journey — qualification, demos, and initial onboarding. Moxo handles structured post-sale processes — document collection, compliance workflows, and ongoing account servicing. Teams with both needs could use each tool for what it does best.
See the Difference for Yourself
The best way to compare is to experience it. Start a 14-day free trial or schedule a live demo to see how AI-led client interactions replace structured workflows.
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